The win completed a hat-trick for Boroka Downs, in Halls Gap, who took out the Luxury Boutique Accommodation award for the third year in succession.

Winning the category for the third consecutive year also elevated Boroka Downs into the Victorian Tourism Awards Hall of Fame. Eight businesses were inducted from the 2008 awards.

Auswalk, who operate walking holidays in the Grampians National Park, won the Adventure Tourism category, topping off a successful time for the Grampians.

The awards were announced at a special dinner on Monday night in Melbourne.

Owners of Boroka Downs, Ron and Jo Payne, attended the awards, along with Monica and Phil Colemam from Auswalk, and were delighted to complete the hat-trick of wins.

``We were over the moon,'' Ron Payne said.

``You go there not knowing what you are up against, so you can never be too confident. A list of businesses is sent out and you pick the ones you think you might be up against, but they may well be in a different category.

``That makes it difficult to go in with great confidence, but we worked harder on our submission this year. It was a bit rushed last year, but we really put a lot more time into it, knowing there is a lot of emphasis on the submissions.''

Mr Payne said it was difficult to gauge if winning the award the past three years had impacted at all on bookings.

``That is something that is not really measurable,'' he said.

``People have underlying reasons why they book at one place or another, so it's hard to measure if winning the award has had any impact.

``We do take it on board where people are from and why they chose to stay with us, but it's not really measurable if the award had anything to do with it.''

The Paynes have been at Boroka Downs for two years and said they owed a lot to the previous owners, Julian and Barbara Carr for setting the business up.