TIM TAM biscuits are hoping to achieve what the state government never could, an Albury-Wodonga merger.
Arnotts, the company behind the biscuit, are coming to the Border today to promote their new flavours of Tim Tams under the motto of “love more than one”.
“It’s love more than one because we know our fans love more than one flavour so we thought ok, love more than one flavour you can also love more than one state,” Tim Tams marketing manager Leigh Coleman said.
Organisers have invited residents to meet at the Porta sculpture on Lincoln Causeway to hold hands and stretch across the river to join Albury and Wodonga together.
If that’s not enough incentive for you, there’s free Tim Tams.
Arnotts are hoping to bring the two cities together in a way the state government couldn’t in 2001.
Premiers Bob Carr and Steve Bracks announced in March 2001 that Albury and Wodonga would be merged as one municipality. The idea was it would attract more jobs, investment and stop the cross-border anomalies.
It was an idea rejected by the communities.
“If there’s one thing in Australia that can bring people together it’s Tim Tams,” Ms Coleman said.
“There’s not many brands that fans get so passionate about.”
So passionate that Australians will eat 500 million biscuits every year – that’s 50 million packets.
It’s a figure creator Ross Arnott would never have thought possible when he saw a horse called Tim Tam at the 1958 Kentucky Derby.
He liked the name and used it for a biscuit that would come out in 1964.
The flavour of the biscuit has since expanded and the new “treat packs” Arnotts are promoting today include dark mint, dark rum and raisin, the orginal, white, double choc vanilla, honeycomb, choc orange and Turkish delight flavours.
The packs are smaller than the original 200gm pack and contain five biscuits.
The “Love More” bus will also set up in the QEII Square from 1pm to 3pm with games and giveaways after the cross-border lovefest at 12pm on the Lincoln Causeway.