CATHY McGowan’s campaign team is using the internet to raise more funds for her federal election campaign — which has so far raised $60,000.
Team members yesterday turned to a crowdsourcing website to encourage people from Indi and beyond to donate money to the independent candidate’s campaign.
The campaign’s new profile on the website, chipin.org.au, states it’s calling for $25,000 for the campaign — which is being funded by donations.
Up to 9pm last night it had attracted $523.
The Border Mail reported last week Ms McGowan’s campaign had sparked nationwide and social media attention, with former Liberal prime minister Malcolm Fraser tweeting his support.
Last Friday, Ms McGowan’s campaign had so far raised $47,200 towards a $75,000 target.
Yesterday, Ms McGowan’s website showed that goal had been raised to $100,000, and $60,726 had been raised.
Ms McGowan said it was decided on Monday to increase the campaign budget after they reached their initial minimum target budget of $60,000.
“That was our minimum budget and now we are moving toward our preferred budget,” she said.
“Now we can do TV and radio ads, which we weren’t going to, but now we can.”
Asked if this was necessary in the grassroots campaign she was running, Ms McGowan said it would help reach people not on social media and would “give people a sense of confidence as to how seriously we are treating this”.
Younger campaign team members had come up with the idea.
“The knowledge and skills they have brought to the campaign is fantastic, they are teaching me to campaign in a way I’ve never known before,” she said.
One of these campaigners, Cambell Klose, 25, said the crowd-sourcing site was a good way to let people outside Indi donate.
Mr Klose grew up in Yackandandah and has moved back to Indi to help Ms McGowan.
“I was in the US during the presidential campaign and everyone gets so involved over there,” he said.
“But I got back here and noticed a lot of apathy.”
Ms McGowan also opened another campaign office yesterday, in Nunn Street, Benalla, following the launch of her Wangaratta office last week.