TWO giant billboards on the outskirts of Henty were unveiled yesterday to commemorate the town’s famous field days.
It is hoped the six-by-four-metre signs, estimated to have cost $30,000, will give people cause to stay longer and spend more at businesses in the region.
“It gives Henty a point of difference,” Henty Machinery Field Days co-ordinator Graeme Hicks said.
“We want to make sure people are aware the field days are on and I think the field days does a great service to the Henty community ... I think the flow-on effect is even greater than that.
“It’s not just about the Henty Field Days, this is about the community.”
The billboards on the Olympic Highway, sitting 1.4 kilometres on either side of town, read: “Welcome to Henty, home of the Headlie Taylor Header” and “Goin’ to the Henty Field Days”.
Only hours after they were unveiled, Mr Hicks said they had phone calls from passers-by.
“We’ve had ‘we’re going past the sign and it makes us start singing the song’,” he said.
“That’s exactly what we want to hear.”
The push for signs started in 1989 and Mr Hicks praised the Hume Shire for allowing the dream to come true.
“The Greater Hume Shire have been great supporters,” he said.
The field days start next Tuesday.