CONSUMERS are increasingly looking to Facebook for information, says the new business adviser for Murray Hume Business Enterprise Centre.
Kevin Bascomb said the key to successful business was adapting to the changing market.
“People need to adapt to the times and Facebook is one of them,” he said.
“A lot of people want to understand Facebook and how it can work for their business.
“More people search for things like fashion boutiques and cafes on Facebook than Google.”
But Mr Bascomb said at the end of the day social media was just one tool to help businesses.
He took over the new role four weeks ago after operating a business development and marketing consultancy.
“Supporting businesses in achieving their goals is a passion I have pursued for the past 10 years,” Mr Bascomb said.
“I look forward to getting out and making contact with new clients, as well as renewing links with existing clients.”
The centre in Macauley Street, Albury, is a community-based service that has helped build resilient and sustainable businesses throughout the region for the past 20 years.
The service has expanded over the past 12 months and will soon conduct health checks for businesses.
“There’s health checks to suit all types of business and we are here to help clients implement them,” Mr Bascomb said.
He said some of the questions on the health check ask if regular cash flows are carried out and if they keep track of monthly or weekly sales.
Services are available on a no cost or low cost basis, thanks to funding through the NSW government and the Office of the NSW Small Business Commissioner.
To arrange an appointment, phone (02) 6024 0400.