MUSCLED men might no longer be first in your line of sight when you stroll into the Wodonga Sports and Leisure Centre.
The council is planning renovations to increase the gym’s marketability.
The council yesterday decided re-invest its $77,467 profit share from the YMCA-run centre in a bid to help patrons battle the bulge, boost membership and counter competition.
YMCA area manager Andrew Mundy said it’s something management had been working on for the past 18 months.
“So it’s excellent news — after all, we are a community facility,” he said.
The money will be spent on new equipment, special sports flooring and moving the weight-lifting room from the front to the health express studio.
Mr Mundy said the cardio equipment would be shifted into the existing weight room so it became the focus for those entering the gym.
“It’s for marketability, so you don’t see straight away the male-dominated weights room,” Mr Mundy said.
“We’re not hiding them down the back, it’s a better use of space.”
The re-investment comes as the centre plans to refurbish its swim change area and build a family and disability change room in December.
Mr Mundy said the increase in the number of 24-hour gyms on the Border meant the re-investment and change-room works were aimed at boosting membership and providing better facilities to an increasingly health-conscious community.
Overall membership numbers are up by 1.68 per cent this year on last year, but with a slight 1.16 per cent decrease in gym memberships while pool memberships jumped 15.29 per cent to 392.
“We hope these changes will spark a bit of interest in the community,” Mr Mundy said.
“Competition is a challenge for us, but also managing customers’ expectations.
“It’s not a quick fix, it’s hard work. You just can’t go there and expect results after a month.”
Councillor Anna Speedie said 63 per cent of Australians were overweight or obese and it was crucial the council set the standard in health.
“YMCA are doing a terrific job and we need to keep matching it,” she said.