Sexualising breast cancer awareness campaigns

Updated January 9 2014 - 10:13am, first published October 18 2013 - 4:16pm
bra remove
bra remove

Ladies of Facebook, it’s that time of the year again! You know the one I’m talking about – the one where your inbox and feeds become clogged with memes that implore you to write cryptic status updates about what you like to do with your purse of an evening. And to what aim? Well, social scientists have proven beyond a doubt that crowdsourcing enterprises like this result in a 175 per cent increase in breast cancer awareness! But shhhh! Don’t tell the boys! Breast cancer is our little secret.

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