DREAMS for creative businesses are like marriages, ARIA award-winning singer-songwriter Clare Bowditch told a conference for artists in Wodonga yesterday.
“They’re like the person you love so much that you’re willing to stick through thick and thin, regardless of the fact it’s not always going to be perfect,” Bowditch said at the Bright Sparks event at Gateway Island.
The musician, business founder and Offspring actor didn’t sugar coat the quest for a successful creative business.
“I’m never going to be one of those people who stands up in front of an audience and says ‘It’s easy, there will be no hard work’,” she said.
“It’s actually not true.
“If you want to pursue a dream, get prepared to dig in.”
She spoke to an audience of 75 at the Murray Arts event, including some older people.
Bowditch said that through her mentorship program Big Hearted Business she had met many people who had dreamt their own creative business ideas for decades but didn’t know how to make them a reality.
“That’s a conversation I must have had 3000 times after shows with incredible people who come along,” she said.
But sometimes, she said, what was lacking was action.
In an exercise with the audience, Bowditch asked everyone to write down three steps they needed to take this year, next year and the years after to realise their dream business by 2018.
What if you’re not sure if your creative talent is best suited as a hobby rather than a business?
Bowditch said trial and error was the best way to work it out.
“It’s fine to give something that’s a hobby a crack as a business and for it to return to a hobby if you can’t find a market for it,” she told the audience.
“But I always find where there’s a will there’s a way.
“Good businesses are always about solving problems and contributing to the world in a way that makes sense.”