THERE might be some light-hearted banter about Albury Council’s “Plan B” campaign, but the message is deadly serious.
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The council is directing its campaign at anyone who plans to go out for a few Christmas drinks — which might be just about everyone — but especially young male drivers.
Drink-driving is the second-biggest killer on NSW roads, and an overwhelming percentage of those who die are men, and one third are aged 17 to 24.
Council’s “Plan B’ initiative is encouraging revellers to have a back-up plan to get home if they are planning to have a few drinks.
After all these years and all the police warnings and advertising campaigns, it is sadly still the case that people take the risk of driving after having a few too many.
On two of the biggest nights out of the year — Christmas Eve and New Year’s Eve — there will be a Nightrider bus running in Albury.
For $5, people can jump on and be dropped off at their door so there is no excuse for people to drive if they are planning to drink — not that there ever is a plausible excuse to do so.
It’s a great initiative to get people to think about their transport plans when having a night out.
It’s called “Plan B” but we’d be better of thinking of it as Plan A. Very simply, if you are drinking, just don’t drive.