Helloworld is a super brand created by merging Harvey World Travel, Travelscene, Jetset and Travelworld.

Albury and Wangaratta Harvey World Travel director Adrian Harris hoped it would revolutionise travel by detracting from the “old-fashioned” brands.

“We hope helloworld is a fresher approach to travel,” he said.

“It will be more of an experience for people because it will be more interactive with iPads so people can do their own research and have the consultants there to help.”

Mr Harris said they had the opportunity to not join the new brand but decided that would not be sustainable long term.

“It will put us in a bigger pool of like-minded agents around Australia,” he said.

“We thought long and hard about it and could’ve had the independence but long term it’s not the best thing because if we didn’t branch into helloworld then someone else would have.”

Mr Harris said they also had plans to expand into Wodonga in February.

“We’ve been thinking of doing it for a while and it just gives us another opportunity to look after clients by giving them more access,” he said.

The dark blue and yellow colours of Harvey World Travel will transform into a tiffany blue and white.

“The look won’t change overnight but all branding will commence in February,” he said.