THE Australian Olympic Committee has forced the Mount Hotham and Falls Creek resorts to remove all social media well wishes to Sochi athletes.
The ban includes resort-based athletes and any in the Winter Olympic team.
The AOC has reportedly said the messages contravene the Olympic charter that permits only official partners and advertisers to be linked to individual athletes.
A blackout extends from January 31 to February 26.
Earlier this week it instructed Mount Hotham to remove a tweet congratulating Porepunkah’s Greta Small on her downhill-ski performance.
Since then, the resorts have also removed Facebook messages and any references to the winter Olympians from their home pages.
Mount Hotham manager Belinda Trembath said they were contacted on Tuesday.
“We have been in discussions with the AOC and to respect their wishes we removed the Greta Small tweet from Twitter and other posts that had been shared were deleted from Facebook,” she said.
The previous night, Mount Hotham had congratulated the 18-year-old on her performance in the first of five events she will compete in at Sochi.
A blog written by Miss Snow It All, Rachel Oakes-Ash said the Greta Small tweet on Monday night had brought a swift response early on Tuesday.
“It resulted in a letter to remove said tweet and other social media athlete mentions and a request to refrain from further mentions of the Sochi 2014 Olympic Games, the Australian Olympic team or any Australian Olympic winter athletes,” she wrote.
“The problem was the tweet used the names of 2014 Australian Olympic team members and — according to the AOC — then created an unauthorised association between Hotham and the Olympic team.
“Because Hotham is not an official partner of the Australian Olympic team they are, then, according to the letter, not permitted to promote an association with the team or individual athletes who are members of the team.”
The Australian Olympic committee declined to comment when The Border Mail sought an explanation yesterday.