An ambassador of the battle to stop violence against women since 2005, Richmond chief executive officer Brendon Gale, stepped up to assist the local police’s family violence unit.

“I come from a family of six sisters, I have got two daughters and I abhor the notion of anyone committing violence against the women of my family and society in general,” he said.

“It is about men and men can make a real difference in the elimination of violence against women.

“Football is about taking responsibilities for your actions and I implore all men to take responsibility to learn more about this issue.

“AFL is a game for everyone and I think we are proud and privileged to enjoy the support of 50 per cent of women.”

Police and other support agencies set up a marquee inside Norm Minns Oval and sold merchandise and distributed information packs.

Wangaratta police’s Sgt Stephen Beavis said feedback was positive.

“We are getting the message out, especially to men, that we are not going to put up with violence towards women,” he said.

“The response has been terrific and positive.”

Mr Gale’s counterpart at Collingwood, Gary Pert, is also a White Ribbon ambassador.