11.07AM: Star FM duo Ben Erbsland and Kristie Mercer are the breakfast favourites of Border radio listeners, according to the first Border ratings survey in more than 10 years.
The pair are listened to by 21.9 per cent of the Border early morning audience, ahead of The River’s Kev Poulton and Luisa Pelizzari (19.6 per cent), 2AY’s Sandra Moon (17 per cent) and ABC Goulburn Murray’s Gaye Pattison (16 per cent).
Melbourne radio announcer Neil Mitchell, whose show is relayed through 2AY, tops the morning ratings with 23.5 per cent, compared to ABC Goulburn Murray’s regional talk program with Joseph Thomsen (14.3 per cent).
The data is a result of monitoring between May 11 and 30 by Xtra Research.
Overall, Star FM dominates in the 10-17 year age group with 62.5 per cent of that audience, as well as 43.6 per cent of 18-24 year-olds.
The River was the market leader among 25 to 39 year-olds and 40 to 54 year-olds with 32.2 per cent and 30.7 per cent respectively.
2AY has the bulk of 55-plus listeners with 35.9 per cent, ahead of ABC Goulburn Murray (26 per cent).
2AY general manager Mark Taylor said he was pleased the results showed his station cornered its target audience.
“I want to thank my outstanding team of staff who consistently provide quality seven-day local news and local content to the Border region,” Taylor said.
“I couldn’t be prouder.”