According to Seniors Rights Victoria, 4 to 6 per cent of older people are abused.

This encompasses any act that causes harm to an older person and is carried out by someone they know and trust, such as family, friends or a carer.

It includes financial, emotional, physical, social or sexual abuse and neglect.

Wodonga councillor John Watson joined council staff in placing purple ribbons at the tower yesterday morning.

“Older people have the right, just like people of all ages, to live safely free from harm, abuse, and exploitation, and it is our role as community leaders to make people aware of what constitutes elder abuse, as some may be unaware their actions are causing great harm,” Mr Watson said.

“Older people need to know they don’t have to put up with abuse and help is available.”