ELITE athletes and casual participants are heading to Wodonga for the Southern University Games.
About 1950 students from 15 universities will compete in the games, which start with an opening ceremony at The Cube on Sunday.
Event media and marketing co-ordinator Fiona Cullen said the games would be positive for the area.
“Most of the students who are competing are not from here,” she said.
“So you can imagine the number of accommodation bed nights and spending in restaurants that will occur.
“It will be a massive economic and tourism boost and a great way to showcase the region.”
Athletes will compete in 16 sports including basketball, netball and cross country, and less common events like tenpin bowling, ultimate frisbee and cheerleading.
“It’s a mix between a social event and a serious competition,” Ms Cullen said.
The games will be held at various venues in Albury-Wodonga, including Martin Park, La Trobe University, Wodonga Bowling Club and Twin Cities Ten Pin Bowling.
The event runs until July 10.