IT’S a tough job ensuring events such as agricultural shows maintain their audience and their relevancy in our modern age.
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Show societies across the nation work hard to focus on the unique, that point of difference, or even a return to the past that will help bring more patrons through the gates.
Wodonga Show Society will meet on Tuesday and is encouraging newcomers to join in as it goes about revamping its marquee March event.
Society president Len Hogan says the revamp may incorporate a step back in time — with so little of the city’s rural history surviving, the show may bring back some traditional attractions and livestock exhibits.
The society is thinking smart about the management of the showgrounds land it owns and has opened negotiations with the city council about leasing part of the land.
By providing the council with a licence to use the precinct’s main access road, the city will, in turn, build and maintain a proper sealed road that will provide access to all those using the showgrounds, the livestock exhibition centre and the turf club.
That’s a good move for an area attracting increased patronage.