A PLANNED $23 million adventure trail mooted to follow the Murray River between the Border and Mildura has the potential to build tourism momentum for the region.
Bringing together the Murray region’s attractions under one umbrella expands marketing opportunities for all the towns and cities involved, and encourages visitors to extend their stays.
Similar tourism alliances have been undertaken in the past but the difference with this one is the development of nature-based activities around key tourism locations.
It has been estimated the project would attract an additional 100,000 visitors, create 69 jobs and generate an additional $12.5 million per annum.
Trail proponents have cited the generation of business opportunities for activities including walking, cycling and kayaking, equipment hire, support for tours, guided tours and eco-cruises.
The lead time for the first stage — from Hume Dam to Echuca-Moama — is one to two years, with the second and third stages to follow over a decade.
If the Murray River Regional Tourism group can bring together tourism organisations and councils along the length of the river, the proposal certainly has some merit.