Increasing prime-time advertisements will 'wreck free-to-air TV': experts

By Madeleine Heffernan
Updated August 18 2014 - 5:23pm, first published 5:01pm
Short-sighted idea: analysts criticise plan for networks to boost the bottom line with more ads. Photo: Jessica Hromas
Short-sighted idea: analysts criticise plan for networks to boost the bottom line with more ads. Photo: Jessica Hromas

Making people sit through 20 minutes of advertisements during prime-time television shows risks pushing viewers to alternatives, TV insiders and experts say.

Subscribe now for unlimited access.

$0/

(min cost $0)

or signup to continue reading

See subscription options

Get the latest Wodonga news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.