Albury Council has hired consultants, Essential Economics and Michael Baker Consulting, to conduct a survey of the city’s shopping habits and needs.

The results will inform the council’s Albury retail sector development strategy 2015.

The business manager of the Albury Northside Chamber of Commerce, Kathie Heyman, welcomed the initiative, which will involve Albury, Lavington, Thurgoona and East Albury.

“It’s really timely in regards to the way online shopping is going worldwide,” she said.

“Our retail trading areas are really important, not just for shopping, but sociability and connecting the community.

“There’s always opportunities for improvement and that’s in regards to our own mix of retailers and what new things could attract customers.”

The consultants will undertake a detailed gap analysis, and examine the issues faced by retailers.

Ms Heyman said the data gathered would be used not just to boost the existing retail landscape, but also to attract new business to Albury.

Mayor Kevin Mack said the final strategy would guide the decision-making of the council and the stakeholders in shaping the future of Albury’s retail sector.

“It is vital that Albury retains its reputation as a high-quality shopping destination for residents, tourists and other visitors alike,” Cr Mack said.

“The success of the final recommendations will rely heavily on cooperation with businesses and, to this end, we will continue to work closely with the Albury Northside Chamber of Commerce and Albury Central to ensure community sentiment is captured and addressed.”

The process will also include stakeholder interviews, business surveys and a market-research program.

The council has urged members of public to have their say.

To do so, you can email AlburyRetail@essentialeconomics.com