Social media pays off for beef industry

By Shan Goodwin
Updated February 2 2016 - 10:40am, first published 10:39am
Bondi Rescue’s Andrew ‘Reidy’ Reid gets up close and personal with beef for the second YouTube series of  #GoodMeat.
Bondi Rescue’s Andrew ‘Reidy’ Reid gets up close and personal with beef for the second YouTube series of #GoodMeat.

AGAINST a backdrop of consumers ever more hungry for details on where their food comes from, the enigmatic beast that is social media is proving a brilliant pathway between beef producer and beef eater.

Subscribe now for unlimited access.

$0/

(min cost $0)

or signup to continue reading

See subscription options

Get the latest Wodonga news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.