Albury mother Helen Foster founded the Hey Ladies Luncheon seven years ago, which has now raised more than $90,000.

It started out as a few barbecue chickens and salad, but has now become one of the Border's biggest McGrath fundraisers.

About 280 women showed at the Albury Tigers Football Club balcony for a day to spectate the football, while eating finger food and sipping on champagne.

Ms Foster said it was the committee and peoples’ will to give which made the event more successful each year.

“It’s basically evolved into a social event where everybody kicks up their heels and has a good time with their girl friends, while being aware the profits go to a wonderful cause,” she said.

“Each year we get a bit more enthusiastic and do a bit more, we got professional with our caterers.

“I do it because of the fact everyone has been touched by cancer and it is such a wonderful cause.

“In the first year we would have had 100 people.”

Corryong-born guest speaker Beth McRea captivated the audience with her life experiences.

She grew up on a farm before working as a midwife for more than 40 years – which she has now documented in her book Outback Midwife.

Ms Foster met Prime Minister Malcolm Turnbull last year as a result of her fundraising efforts. 

She said she was thankful for the community's support year after year.

“I really want to reiterate, the success of this is only possible by the ladies who continue to come every year and the local business community who are so generous with their donations,” Ms Foster said.

“They contribute all sorts of things, which go toward a monster raffle, the generosity is just amazing - that underlines the success of it.

“As soon as you mention the word breast cancer or cancer, people are just so generous … people continue to amaze me.”