Border rock group Idle Fret will launch their first studio album on Saturday, which guitarist Daniel Edwards holds dear to his heart.

“This is the most excited I’ve ever been about a gig – absolutely stoked and chomping at the bits to play this one,” he said.

“For it to finally come to fruition means the world, it’ll be a big rock ‘n’ roll party.”

Edwards and his bandmates have entered the music industry during major disruption, with the rise of online streaming and its subsequent affect on sales placing a greater emphasis on touring.

“It seems like it’s changed very rapidly in the last few years,” Edwards told The Border Mail.

“It makes it a lot harder to actually sell your music because it’s so accessible for free.

“Back in the day, your music was how you made money, if you were a career band.

“Whereas in today’s market, your record is basically your ad to encourage people to come to your live shows.”

Fortunately, Melbourne’s flourishing live music scene is a trip down the Hume – not subject to NSW’s draconian lockout laws, which have had a disastrous effect for music in Sydney.

Idle Fret will play St Kilda’s Elephant and Wheelbarrow pub on September 23.

But for Edwards, sales figures of Reborn were not forefront in his mind. 

“We just hope that people like it,” he said.

“We put it out for people to enjoy, we want to make sure it reaches as many ears as possible and just hope they enjoy what we’ve put our work into.”

The album, to be released on Friday, will be available on iTunes, retailers or at the launch on Saturday.