Coke: Zero chance of people swallowing a price rise?

By Madeleine Heffernan
Updated October 23 2016 - 5:13pm, first published 4:36pm
Coca-Cola Amatil sells soft drinks Coke, Lift and Fanta, as well as water, iced tea, juice, energy drinks and sports drinks in Australia, New Zealand, Fiji, Indonesia and Papua New Guinea. Photo: Jasper Juinen
Coca-Cola Amatil sells soft drinks Coke, Lift and Fanta, as well as water, iced tea, juice, energy drinks and sports drinks in Australia, New Zealand, Fiji, Indonesia and Papua New Guinea. Photo: Jasper Juinen

Coca-Cola Amatil's plans to launch a ginger-flavoured Coke, to cut at least another $100 million in costs and to review its investment in fruit and vegetable processor SPC Ardmona have failed to convince some analysts the soft drink giant has the right formula.

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