Those in the prime lamb, beef, wool and grain industries must have a hard time understanding the machinations of the dairy industry.
Apart from the recent collapse in prices which would come as no surprise to any rural producer, the issue around dollar-a-litre milk could have been hard to fathom.
The waters were also muddied by popular TV personalities.
Their analysis was so far off the mark it was embarrassing.
Their calls for action were demeaning to the vast majority of dairy farmers who are right across the issues.
As the media rant continued about cheap milk, home brand cheddar cheese in supermarket cabinets was ignored in any argument.
However, there has now been an epiphany with the rant reaching a chant.
As they would say in the bush, “it’s a bit bloody late mate”.
What a manufacturer decides to do with their product mix is their business.
Not really the province of the supplier, and certainly not that of a hyped-up media that is so hard up for 24/7 news they are prepared at times to jump out of the frying pan into the fire.
The armchair commentators have not realised the ever increasing role being played by UHT milk that can be stocked on shelves and transported without refrigeration.
What a morsel for nut-chewing tree huggers.
Bushfires are a part of everyday living on the land and the losses can be horrendous as many Australian farmers know.
A recent fire in the US state of Kansas has relevance to the Australian cattle breeding industry.
The Gardiner family, who have strong ties with Lawsons angus, have lost their homestead and 500 breeding cows to a devastating wild fire.
Thankfully, no human lives were lost in the fire.
However, the pain and anguish in losing cattle or any animals would be difficult to cope with.
Our best wishes and prayers are with Gardiner family.