SOCIAL media, joint projects and networking groups are shaking up the way women go about business.
Women once isolated from markets by living in the country can now pitch their brand to thousands of followers online while business chambers are delivering real opportunities for women to connect with like-minded peers.
Riverina business Little Hipster Kubby co-owner Jade Phillips said social media and collaborative projects had allowed her to expose her brand.
She recently teamed with Wodonga designer Kat & Fox on a photo shoot by Minty Magazine.
“We’re a small business in a rural area and anything to help get the brand out helps,” she said.
“Social media is very important to us.
“It’s also good to get out and network; women are strong and especially when they get together.”
Business Women Albury Wodonga chairwoman Bronwyn Tyrell said the group’s monthly networking events had attracted increasingly more women during the past 12 months.
Ms Tyrell said the number of first-time attendees was up 25 per cent.
“We’re continually getting new women coming through, which is fantastic from a networking perspective,” she said.
“We’ve got women from a range of industries: some in suits, some in gym clothes and a few female tradies.”
An initiative of Albury Northside Chamber of Commerce and Business Wodonga, Business Women Albury Wodonga formed in 2009.
Ms Tyrell said lunch meetings held every second month with a guest speaker have attracted up to 120 women.
“We’re really trying to give content valued by the women who want to attend,” she said.
“We’re allowing time for women trying to build business relationships because that’s what they wanted.
“Women are comfortable with having a chat, not being forced into networking and throwing around business cards.”
Ms Tyrell said ticket sales to the Business Women Gala Dinner had already tripled last year’s event.
Journalist Mia Freedman will speak at SS&A Albury on October 27.
- Limited tickets are available via businesswomenaw.com.au.