Wodonga Gold Cup’s attendance has increased hugely since it was declared a public holiday three years ago.
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Fashions on the Field coordinator Sarah Crothers said the fashion competition and general admission had increased year on year since the public holiday began in 2014.
“It’s massive,” she said.
“You look at fashions and general entry and a few years prior to the public holiday there was barely 1000 people getting here and that was up to about 7000 last year.”
Mrs Crothers said the widening of the day’s entertainment such as Eskimo Joe performing after the races finish today had helped cement the day in the Border’s social calendar.
“It brings people in who might not necessarily like racing but the whole day provides a great opportunity for fun,” she said.
Meanwhile, an analysis of last year’s Cup revealed it generated a financial windfall of more than $850,000 for the city.
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