Fans will be able to see every senior game online in an exciting coup for the league.
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The news was delivered at Friday night’s season launch.
“It’s about fan engagement,” first-year chairman David Sinclair said.
“Previously, the games were filmed, but were only available to the clubs’ coaches.
“We decided to make it accessible to everyone and there will be a highlights package of each game, as well as the full four quarters.
“It’s about making the product available to more people at a time that suits them.”
Viewers will be able to watch on O and M TV via the league website.
It will be available on Saturday nights, just hours after the games.
There will be a highlights package of each game, as well as the full four quarters.
- David Sinclair
And that’s one of a number of off-field changes.
The league also unveiled its new TV advertising campaign with the slogan, Passion Lives Here.
The ad attracted enormous publicity last week when it was revealed Albury forward Erish Uthayakumar dislocated his ankle during filming.
Both the league and production company passed on their best wishes to the injured Tiger.
“Once again, it’s about fan engagement and promoting the league and getting people into the action, I think that ad does it extremely well,” Sinclair said.
The fast-paced ad will be screened from Sunday.
The match-day program, The Critic, is set for a revamp.
“The Critic is a response from clubs, look, it’s a big change for the league from a 52-page booklet to a 16-page edition,” Sinclair said.
It will save $30,000, representing an 11 per cent drop in match-day costs for the home clubs.
Meanwhile, Yarrawonga will host interleague, while ex-league general manager Tom O’Connor has joined the board.