Sturt's pea flower CSU's new logo

CHARLES STURT University unveiled its new logo yesterday.

The stylised interpretation of explorer Captain Charles Sturt’s desert pea will take the place of the traditional shield.

Charles Sturt Albury-Wodonga marketing development manager Cheryl Howell said the logo reflects the university’s “brand essence” as seen by the more than 500 prospective students, staff, research partners and industry associations surveyed last year.

“They saw a flexible, youthful organisation that works well with other organisations,” Ms Howell said.

The logo will be rolled out across all campuses in the next year.

Charles Sturt University Vice-Chancellor Professor Ian Goulter also launched the university’s new strategy for 2011-15 yesterday.

The strategy places an emphasis on increasing research, attracting more students, expanding the course profile and growing the university’s presence in new rural and regional areas.

Professor Goulter said it was the development of this strategy that led to the logo change.

“It led to discussions around the need to refresh our brand to present a more contemporary and distinctive image that will stand out in an increasingly dynamic and competitive market,” he said.

“Our updated logo is a modern interpretation of Sturt’s desert pea to create a more distinctive and contemporary feel, without disconnecting us from our past and historic successes.”

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