From Friday, regional Australian women will be invited to be part of this social media experience that's a little smarter and more sophisticated than most.

When I got the chance to get "out and about" on the ConnectPink website, it was obvious to me this was something very different from the social media networks we've become accustomed to.

About time, too.

There's nothing like fresh and fabulous.

ConnectPink allows us to connect and stay in touch with our friends and family while being treated to news, events and bargains specifically geared towards the fairer sex.

Here are some of the highlights - a sneak peek for you before connectpink.com.au goes live.

My News & Connections

My News and Connections are two features essential to making a great social media site.

Once you sign up, you get your own page, which is thoughtfully designed and keeps all your important features in one place.

You can filter your My News feed to easily search what you're looking for - local events, interesting news stories developed by Fairfax journalists from across regional Australia, photos and plenty more.

Friends and family are also important, so you'll find them right next door. It's an easy way to stay in touch, find out what's happening in their lives and view their photos.

Swap circle

How many of us have objects lying around the house which are too good to give away but you never find the time to advertise them for sale?

In the Swap Circle, you can swap these valuable goodies for something else that catches your eye from another ConnectPink member.

For example, swap a nice piece of jewellery for a camera, or near-new riding boots for gardening tools. The opportunity for bargain-bagging is endless.

One of the highlights is that you can negotiate directly with the person you want to swap with - there's no messy third-person communication involved.

You also get to upload photos of your item to help show it off.

Hot Pink Deals

Okay, so this is one the people behind the website know we women will find hard to resist.

Right in your news feed - almost like small miracles - appear these Hot Pink Deals.

Brought to you by local retailers and businesses, all you have to do to take advantage of a special offer is click, print and cash in on the savings.

It's smart, it's savvy and you won't find these deals anywhere else. Sounds almost too good to be true, doesn't it? Believe it.

Features, features, features

At connectpink.com.au, each member receives their own online mail service after signing up, for those more personal connections.

Create and store photo albums, monitor your schedule with your own calendar, post updates for all to see and much, much more.

You can also do your bit to support women diagnosed with breast cancer by making a donation to the McGrath Foundation.

Your generous donation will help the foundation to achieve its goal of 150 McGrath breast care nurses.

Coming very soon

The national launch of connectpink.com.au is on Friday, June 15.

From this date, regional women are invited to join this online space where you can chat with friends, shop for bargains and be inspired by stories about women from across Australia.

ConnectPink is owned by Fairfax Regional Media.

See you there!