Matt Hayden tweets through the North East

AUSTRALIAN cricket champion Matthew Hayden has treated the North East to an impromptu publicity boon, tweeting his way across our backyard to a worldwide audience.

The broad-shouldered Queenslander is well-known for his love of gourmet barbecues and fishing in Australia's far north.

But Hayden has swapped his customary tinny and tongs for skis and a Parker pie.

The former Australian Test opener has spent the past six days in the North East with his wife, Kellie, and three children, and he has documented the whole trip on his Twitter.

See Matthew Hayden's holiday happy snaps by scrolling through the pictures above.

Hayden’s #roadtripping diary entries started at Mount Hotham on Thursday where he spent several days skiing and enjoying a “cheeky run”.

Yesterday he covered lots of territory, starting at Beechworth where the kids stocked up on lollies from The Beechworth Sweet Company, before moving heading to the Border and stopping off at Pfeiffer’s winery at Wahgunyah.

“We had no idea he was coming in,” Pfeiffer Wines sales manager and cricket enthusiast Paul Wood said. “He was very friendly.”

Hayden was also impressed, tweeting: “Just been to “pfeiffer wines” at wahgunyah. Such a beautiful friendly winery and amazing countryside.”

On the recommendation of Pfeiffer’s staff, the Haydens’ next stop was Parker Pies at Rutherglen.

“Just visited Rutherglen,” Hayden tweeted. “The land of the BEST pies we have tasted - Parker Pies.”

Hayden, who still plays cricket Indian Premier Cricket with the Chennai Super Kings, has over 12,000 Twitter followers.

Matthew Hayden

Matthew Hayden

HAYDOS IN THE NORTH EAST: Hayden about to hit the slopes at Mount Hotham

HAYDOS IN THE NORTH EAST: Hayden about to hit the slopes at Mount Hotham

“Perfect weather for DVD’s with the kids.. and a cheeky rum for me!”

“Perfect weather for DVD’s with the kids.. and a cheeky rum for me!”

“It is mighty cold and snowing hard, but very very good fun! … #HowGoodsThat”

“It is mighty cold and snowing hard, but very very good fun! … #HowGoodsThat”

Red Stag Farm at Bright

Red Stag Farm at Bright

The Beechworth Sweet Company

The Beechworth Sweet Company

Pfeiffer Wines tweeted this picture of Hayden at their winery.

Pfeiffer Wines tweeted this picture of Hayden at their winery.

 “Just been to “pfeiffer wines” at wahgunyah. Such a beautiful friendly winery and amazing countryside.”

“Just been to “pfeiffer wines” at wahgunyah. Such a beautiful friendly winery and amazing countryside.”

We have just visited Rutherglen - the land of the BEST pies we have tasted - Parker Pies #roadtripping

We have just visited Rutherglen - the land of the BEST pies we have tasted - Parker Pies #roadtripping

"Tommy is a converted Parker Pies fan #roadtripping"

"Tommy is a converted Parker Pies fan #roadtripping"