National award for crossing campaign

WODONGA Council’s communications and marketing team has completed a hat-trick of national awards.

The team’s latest achievement recognises its efforts in encouraging motorists to drive safely around school crossings.

The council’s “Slow, Stop, Obey” school crossing safety campaign was announced the winner of the Best Social Marketing Campaign category at the 2013 Government Communications Australia Awards in Sydney.

It involved radio advertisements, tweets, wristbands and bookmarks and a higher police presence around school crossings at the start of the term.

Chief executive Patience Harrington said it was the third year in a row the communications and marketing team had taken out an award.

“Last year we were joint winners of the best new or digital media award for Story Time with Mrs Mac on YouTube,” she said.

“Prior to that we won the marketing award for the Bonegilla Migrant Experience.

“This year it is terrific to be acknowledged for our efforts to improve road safety in school zones and I congratulate all staff involved for their great work.”