Mr Williams’ company Hudson Conway Racing will also sponsor the $50,000 Flat Knacker Handicap (900m) run on Albury Gold Cup day as well as The Border Mail’s highly popular Hot 100 where readers vote for the most stylish racegoer.

Mr Williams will give away a block of land in Hudson Conway’s Somerset Rise, a 432-lot estate at the north end of Elizabeth Mitchell Drive.

Filling out an entry form at the promotion site in Myer in the lead-up to the carnival, online at the company’s website or on Albury Gold Cup day, March 22, will put racegoers in the running.

The winner will be drawn in The Border Mail office on March 27, the Wednesday after the cup.

Hudson Conway manager Nick Williams said is was exciting to be part of the award-winning carnival.

“We are very happy to be supporting the meeting and to be a part of it,” he said.

“We are launching our estate Somerset Rise in Thurgoona around the same time as the Albury Gold Cup carnival.

“Being a Hudson Conway project we thought it would be ideal to support a race and give away a block of land.”

In a further boost Mr Williams confirmed the stable will target the $170,000 listed Albury Gold Cup as well as the supporting races.

“We will absolutely be there and have got a few horses targeted towards the cup,” he said.

“Things being equal we should have multiple runners at the carnival.

“At this early stage horses like Excluded and Practiced could be starters.”

Both Excluded and Practiced will race at Flemington tomorrow.

Two years ago Nick Williams captivated the cup day crowd when he and his entourage flew in and out by helicopter as C’est Le Guerre finished fifth in the cup.

Mr Williams said he was once again looking forward to attending the Border’s biggest social event, which he described as “the best country racing event in NSW”.