Brooke Richardson was sending a text message when she hit a tree on the Murray Valley Highway near Cobram in December 2012.

Since her death her mother, Vicki, has spearheaded a campaign to stop motorists texting while driving.

Woolworths staff in the Albury region are wearing orange, the colour of the don’t-txt-n-drive foundation, to help spread the message.

“We wanted to stop other families going through what we’ve gone through,” Ms Richardson said.

“We were really excited when Woolworths decided to support us.

“Our goal is to keep our local area safe.”

The foundation campaigns for tougher texting laws and Ms Richardson speaks to young people about the importance of road safety.

“When I do this, it’s more about other people,” she said.

“I don’t look at this as being about Brooke.

“When I sit at home, that’s my Brooke time.

“It’s extremely hard but I see that I’m still her mum and you support your kids in any way you can.

“This is just a way of supporting her, it keeps her in our world and it keeps her memory alive.

“She’d be very proud that she’s changing people’s lives and saving people.”

Woolworths is selling a range of fund-raising items for the foundation, including bands, key rings and ribbons.

Orange coloured muffins are also being sold for $1.

Central Albury assistant store manager Delys Webster said the company was happy to support the initiative.

Local Woolworths stores are supporting the foundation for the month of June.