Rangan put 44 bulls up for auction, selling 42 under the hammer at an average of $5980, and sold a further five post auction for a overall average of $5652.

Lot 1, JC Lannister, bred by Jess Cook, topped the sale at $15,000 and is destined for stud duties based in northern NSW.

“This bull is quite unique,” Mr Binny, “Glenlea Charolais” Dorrigo, said.

“He’s exactly what the industry is after in a Charolais bull. He’s thick, he’s early to medium maturity and he’s got lots and lots of softness and marbling as well.”

The bull’s spring figures, at 14 months, were 760kg, 121ema and 8/8 fat scans. He scored top marks for temperament and structure, possessing a great skin type.

Jess Cook had good success on the show circuit, which drew Mr Binny’s attention.

“I first spotted him at Melbourne last year and I was quite dumbfounded he was second in his class. He was grand champion everywhere else,” he said.

“He’s very structurally correct, very good feet. He’s the quintessential stud sire. There’s stud sire written all over him.

“And along with that, he has an excellent set of numbers … he’s completely fault free and he is a perfect type of Charolais bull for the industry today.

“In fact you could paint him any colour and he’d be a fantastic bull in any breed.

“He was the leading bull in the Victorian autumn sales in my opinion.”

Rangan principal Graeme Cook said the sale was well attended with a lot of return buyers and strong support from commercial operators.

The Cook family’s decision to have extra bulls outside the auction also paid dividends.

“It was an extremely strong sale all the way through,” Mr Cook said.

“It was a record average for us too. At auction it was probably $700 a head up on last year, it ended up at $5900 at auction but we sold a few bulls afterwards.”

Rangan will retain a semen interest in JC Lannister, which has already attracted stud inquiries.

“We’ve already sold several packages of semen in the bull over the last 48 hours,” Mr Binny said.