AN INNOVATIVE dairy product made at Kiewa has hit the ground running this spring.
Danone Murray Goulburn has sold more than 1 million cups of its new high-protein yoghurt YoPRO since its launch in August.
Danone Murray Goulburn general manager Francois Rillet said the high-protein, sugar-free and low glycemic index product was unique on the Australian market.
Mr Rillet said it took two years to develop YoPRO from consumer research to delivery in supermarkets.
“The team at the Danone Murray Goulburn factory in Kiewa have been working to ensure that the high-protein, no added sugar, low-fat yoghurt is truly unique and responds to what people want from an on-the-go snack,” he said.
“YoPRO uses a traditional straining process to make a naturally thick and creamy yoghurt with over three times the protein of regular yoghurts.
“More than three cups of fresh milk are strained to make just one cup of YoPRO.”
Made in six flavours, YoPRO contains no added sugar, instead using the natural sweetness of fruit and stevia to create yoghurt.
It does not contain any preservatives or gelatin, artificial sweeteners, colours or flavours.
“This is a great start for the new YoPRO range and complements our existing portfolio, which includes Danone Activia and Ultimate Greek Style Yoghurt,” Mr Rillet said.