BENALLA is seeking a stein-hoisting champion and the best beardmeister at the inaugural Oktoberfest this weekend.
The developers of new business The SHED Andrew Vale and Geoff Shwind will host Oktoberfest Benalla on Saturday and Sunday.
Oktoberfest Benalla organisers said they wanted to create a “summer mood, where the sun is out, hats are on and smiles are stuck”.
Benalla’s own Wally Howlett will be on board for the event, which features the first beer poured at noon.
The stein-hoisting winner will get a personalised The SHED stein.
Many businesses and clubs have entered the tug-o-war competition.
Two bars, two food stalls and a coffee van will be on site. It runs from 11.30am until 10pm on Saturday and 11am until 6pm on Sunday.