Running for six weeks, the concept is aimed at inviting new people of all ages to experience rugby in a non-contact format within a social, family-friendly environment.

Teams will play at least two games per night, split into seven-minute halves.

Steamers’ stalwart Dan Hogg has been the driving force behind the introduction of VIVA7s to the Border and is hoping to see it grow.

“For us, it’s a fun and social way to play rugby,” Hogg said.

“Mum and dad and the kids can all play or work colleagues can play, so it’s targeted to appeal to a wider group of people and get them involved in rugby and keep active.

“It’s about building community and this just another way where we can foster that environment.

“The focus isn’t about winning, winning comes as a product of having fun.

“We’re seeing too many people not participating in sport, hopefully we can change that and create a positive culture amongst people they may or may not have met otherwise.”

The twilight program commences on November 1.

The cost is $60 per person, but does include a playing shirt.

Games will be played at Alexandra Park from 5pm every Wednesday, with a barbecue to to follow all matches.

Registration for the upcoming program will be held at Albury’s QEII Square on Saturday.