A stock agent has died at a cattle farm at Georges Creek in the state's north-east after being trampled by a cow.
Emergency services were called to the property after reports of an animal attack about 8.30am on Thursday.
The man, aged 58, died at the property on Georges Creek Road.
He had been drafting cattle in the stockyards when he was struck and killed by a cow, a police spokeswoman said.
Detective Sergeant Graeme Simpfendorfer said the man's family had been left devastated by the incident.
"Police and ambulance were called here this morning in relation to the unfortunate death of a 58-year-old male," he said on Thursday.
"We don't believe his death is suspicious. We will obtain all the information we can, with the assistance of WorkSafe, and we will prepare a report for the coroner."
Detective Sergeant Simpfendorfer said assistance was available for the man's family if needed.
"We will provide whatever support we can to assist them in their grief," he said.
"Part of that is finding out exactly what occurred."
Crime scene officers, detectives and WorkSafe staff examined the area.
WorkSafe acting head of operations and emergency management Trevor Butler said it was a "grim reminder" about the importance of safety while farming.
"Fourteen people working in agriculture lost their lives in workplace incidents last year, and to have another tragedy so early in the new year is horrifying," Mr Butler said.
"It is a stark warning to everyone in the farming community that safety must be a critical part of everything they do."
Mr Butler said Victorian farms were the most dangerous places to work.
"Year after year we see experienced farmers doing everyday tasks they have done many times before who are getting injured and killed," Mr Butler said.
"WorkSafe wants the farming community to make safety their No.1 priority."
The man is the second stock agent killed in Victoria in the past three weeks, after a bull crushed a man at Dunkeld in the state's west on December 15.
The Georges Creek property is located about 10 kilometres north of Old Tallangatta, near Jurgies Track.
The death is likely to be felt throughout the small town, which had a population of only 62 people at the time of the 2016 census.
Nearby residents attended the property throughout the day and spoke to those on scene.
Cows and bulls are the second-most likely causes of animal-related deaths of people in Australia. Falls from horses are the most common animal-related deaths for people, with dog-related deaths third, according to National Coronial Information System data.
with the Border Mail/AAP