That comes with the Victorian government’s decision to spend $100,000 to support a marketing and growth strategy.

The growing popularity of the style to King Valley winemakers has been tempered by concerns earlier this year about the use of the name.

Five wineries met assistant rural and regional Australia spokeswoman Lisa Chesters in January against what they said was an “unfair” bid by Italy to take away their rights to the prosecco name.

Grape vines from Italy's Prosecco region were first imported to Australia decades before the issue was raised in 2009.

The winemakers’ though have not let this concern about the potential long-term impact of the name’s loss affect their vision for the future.

The government has backed this with the Food Source Victoria grant, which it has trumpeted as the best way to cement the region as Australia’s official home of the prosecco name and brand.

The grant was announced in a recent visit to Milawa winery Brown Brothers by Agriculture Minister Jaala Pulford and Member for Northern Victoria Jaclyn Symes.

The money will go to the Wines of the King Valley alliance, an industry and marketing body representing wine producers and growers across a vineyard area of 1800 hectares. High-profile King Valley Prosecco Road producers involved include Brown Brothers, Dal Zotto, Chrismont, Pizzini and Sam Miranda.

A key part of the funding deal is to produce a strategic five-year plan specifically addressing the potential benefits of the region in making the most of the growth in prosecco sales.

The plan will “also help to identify tourism experiences that build on the region’s strengths as the national home of prosecco”.

The benefits will be distributed to grape growers, winemakers, tourism operators and other businesses.

“Now it’s time to showcase our prosecco varieties to the world and back our growers every step of the way,” Ms Symes said