Superaxe looks to the next 25 years

Whitlands Engineering are a regular participant in the Tallangatta Farming Expo and will be celebrating a major milestone in 2018. You can find out more about their log splitters and firewood processors on April 19.
Whitlands Engineering are a regular participant in the Tallangatta Farming Expo and will be celebrating a major milestone in 2018. You can find out more about their log splitters and firewood processors on April 19.

Visitors to the Tallangatta Farming Expo will be able congratulate rural manufacturing company Whitlands Engineering on their 25th year of business in 2018.

Located in a rural farming area in North East Victoria, the company designs and manufactures Australia’s leading brands of log splitters and firewood processors – Superaxe and Rex.

Whitlands is also celebrating a decade of continuous growth despite the challenges facing regional business.

The company began with the famed Superaxe in 1993 and a young David Burder (now head designer and CEO) had the design ready to go but no experience running a business. However, perseverance has seen him go on to achieve remarkable success.

“Through exposure at local field days, word of mouth and an innovative product, Whitlands Engineering expanded, even through the drought and the global financial crisis,” said marketing manager Clare Burder.

David Burder

David Burder

These days the business has two manufacturing sites, 25 staff and massive export to NZ and the USA in their sights. David is wholly committed to employing local people and manufacturing in north east Victoria.

“Despite the temptation for cheaper production overseas, this decision has now become the cornerstone of the company philosophy and is fundamental to its success, longevity and reputation,” he said.

“Local manufacturing keeps money in the local economy, supports twenty five employees and their families and most importantly keeps integrity in the manufacturing process. The imported machines may be cheaper but they certainly don’t last very long. To say we are Australian made means more than anything.”

The other ingredient in their success is through is innovative design and benchmark manufacturing standards.

“The machines are truly made to last. Beyond that, ergonomic design is key, making the backbreaking task of splitting wood simple and comfortable – the operator always has a straight back and lifting is eliminated with hydraulic log lifters fitted as standard.”

The Superaxe has proven itself over 25 years as Australia’s leading log splitter, setting new standards in performance, design and safety innovation. 

You can say hello to David and the team at the Tallangatta Farming Expo,freecall 0800 702 701 or visit website www.superaxe.com.au for more information.

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