BAKER Motors is the latest addition to the Albury-Wodonga Business Awards Hall of Fame.
The family-owned company which employs more than 90 people and sells about 2400 cars per year is the latest inductee for the award introduced in 2011.
He also paid tribute to the staff including those who attended the function at the Albury Entertainment Centre.
Among them was their longest-serving employee, Ken Bailey, with more than 50 years of continued service.
Baker Motors has become a fourth generation business with Jack and Oliver the latest to the ranks.
The sellers of Mitsubishi, Honda, Mercedes, Peugeot, Hyundai or Subaru began in Olive Street in Albury in 1946 from humble beginnings selling former Army vehicles.
It expanded when the late John Baker took over the business and bought the Chrysler dealership at its current site in 1964.
His five sons, Martin, Stuart, Ross, David and Simon, have continued the family legacy.
“It is a thrill and an honour to be inducted into the business hall of fame,": Martin said.
“It is humbling in the extreme to be joining those who have preceded us.
“Some of these Hall of Famers have been particularly important in the history of Baker Motors.
“It is a little known fact Max Luff was a silent partner when dad took on the local Chrysler dealership in 1964.
“He remained a business partner until after dad’s death (in 1998).”
Mr Baker said the ongoing support of the Border community to keep buying cars was among the key reasons the company continued to flourish.
“It is a very simple money go round situation with minimal leakage outside of the area,” he said.
“This is a great strength of our region which we should never take for granted.”
The Hall of Fame is sponsored by The Border Mail.