Cricket Australia won't consider shortening the length of the Big Bash League, with the tournament's boss confirming the 14-round full home-and-away season is here to stay.
Debate has continued throughout the majority of this year's expanded season, which has seen the total number of games increase from 43 last summer to 59.
The competition is now stretched over 60 days and is longer than the Indian Premier League, something head of BBL Kim McConnie said was set to become the norm.
"It's difficult to say it's too long when you compare it to the NRL and AFL and the overall summer of cricket," McConnie told AAP.
"We actually think it's just an adjustment.
"We'll look back in a couple of years and go this is the turning point that really increased the value of BBL. I think it's too early to say it's too long."
In the tournament's biggest positive, television ratings were up over the early part of the season for games shown on both Fox Cricket and the Seven Network compared to the figures on the Ten Network last year.
However, crowds are significantly down by around 4,500 per game on the same point last summer to 21,525, which is almost 8,000 less per match on two years ago when the competition was already in its finals by the 33rd fixture.
Officials are banking on the return of Australia's one-day stars to help build interest into the finals, with the release of the national players for this weekend's Melbourne derby already prompting a spike in ticket sales.
But McConnie reasoned the ability to take games to more regional venues including Launceston, Gold Coast, Geelong and Canberra made any dip in attendances worthwhile.
"We went in there knowing it is about total audience we are reaching, and the BBL's objective is to be a national sport," McConnie said.
"We made a conscious decision that we are prioritising total reach over average per game.
"At the end of the day we don't evaluate based on the average people at each game, we measure by how many people we are accessing across total Australia.
"Many other sports in Australia would kill for those numbers."
The eighth edition has also suffered from a lack of close matches and a general drop in batting standards - with the league's run-rate of 7.54 the lowest in its history.
The Bangladesh Premier League has also claimed a number of ex-BBL stars as international marquees, however the clash between the two competitions will only last this season with the rival tournament expected to return to October in 2019.
"We'll continue to always go after the best players," McConnie said.
"We haven't had less overseas players, I think we just need to be more mindful that maybe we're going to be able to get different international players for different parts of the season."
Australian Associated Press