About 50 people attended the council's first information session on Wednesday, many still angered by the logo.

Community wellbeing director Jaime Chubb attempted to explain why the council wanted change - to position the region as a "modern rural city" and attract workers, industries and tourists.

But discussions continued to come back to the design of the logo itself.

"In hindsight, we probably would have presented the story in a slightly different way so it wasn't just flat out about the logo because we're actually very excited about the much bigger story of marketing our community," Ms Chubb said.

She said there had been both positive and negative feedback on the logo, although only one person spoke in favour of the 'fresh approach" on Wednesday.

Many at the meeting wanted the council to focus on other issues within Wangaratta first, but Ms Chubb said spending $1.1 million on marketing would not be done instead of hosting events and fixing roads.

"This is how we can get ourselves noticed. In reality we're competing with Ballarat and Geelong and these other regional cities including Wodonga down the road," she said.

"Councillors will absolutely listen to the people, but there's a lot more than those just are just participating on Facebook.

"We're also getting lots of submission and having lots of conversations that are really supportive of the direction.

"We need to be really careful that we're not making assumptions and judgments based on an online poll."

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