A new augmented reality app launching in Albury next month promises to be "like Pokemon Go" but aimed at businesses dropping virtual vouchers around town.
Zukaz aims to get 500 Border businesses on board for "hunters" to start catching vouchers when they launch in July.
Media and marketing manager Liam Scammell told The Border Mail the app is a "global first".
"The concept was born out of Pokemon Go and founders thought 'how can I work off the hype of this and use that technology to launch a marketing app'," he said.
"Businesses or merchants can drop cash vouchers where ever they like around town direct to the target market.
"Say there is a game of footy on at the MCG with 70,000 people there, pubs and restaurants in Richmond can drop $10 vouchers around the MCG knowing there is a lot of foot traffic there to then drive them into their business.
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"Our sales team are kicking off on Monday with hope to get 500 businesses on board, there is about 60 odd already including the cinema and some local cafes."
Once launched consumers can walk around town with their app open catching vouchers to local businesses before redeeming them.
But Mr Scammell said the best part for businesses is there isn't any upfront costs.
"Businesses only have to pay once their vouchers are being redeemed," he said.
"So if they put vouchers out there and consumers aren't bringing them in and spending the money in store they aren't out of pocket for marketing.
"Zukaz allows merchants to directly advertise their goods and services to consumers by using the power of AR and geo-mapping while charging them only on success.
"Giving them a return on every marketing dollar."
The app was founded by Albury business man Allan Endresz who has a long running battle legal battle with the Australian government over missing funds and continuing bankruptcy proceedings by the ASIC.
Most recently the ACT Federal Court made a sequestration order against Endresz for $18.6 million. He appealed it on April 5.
Mr Scammell said Albury-Wodonga was the "perfect place to launch Zukaz".
"Albury is our proof of concept, proves that it works and then scale it," he said.
"I guess we wanted to launch it somewhere a little bit smaller so that we can control it and the greatest advantage was local people and networks."
Zukaz will be launched in QEII Square in July with "exciting prizes to win".
"This isn't just for the businesses we want to get as many people downloading the app in July as possible so there will be some things you collect for big prizes," he said.
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