Since re-establishing its wool marketing and private buying division, Michell Wool has seen renewed interest from wool growers in an alternative model to market their clip.
"It's about talking to, and listening to wool growers, understanding what is important to them when they are making their marketing decisions," Michell Wool director David Michell said.
"We understand that price is important and that is why we established an operating model with considerably lower overheads so we could pass the savings on to growers."
"But they have also strongly voiced that it is about more marketing options and flexibility, and we've done what they've asked."
Michell pass on the savings to local growers dealing direct, being the only combination broker, buyer and processor left in Australia.
A family owned business since 1870, Michell processes wool at its facilities in Salisbury, South Australia, and complementing its global presence also has a mill in Suzhuo, China, making them the biggest carboniser in the world.
The team at Corowa are ready to discuss growers' marketing options through Michell.
With the purchase of one in four bales of oddments in Australia, Michell chief executive officer Steven Read said: "We would rather deal direct from growers as it is mutually beneficial to all; growers achieve better returns and Michell gets continuity of supply for our global client base."