Speaking at an ANZ Business Growth seminar in Albury, Mr Staughton, of the Staughton Group, said having strong employees who understand the vision for the company allows you to build the scale of a business.

Mr Staughton said since 2007 their staff has grown from 45 people to about 300 and the group now consists of four companies, including Howlong's Cool Off.

"The big challenge for me personally in terms of change was, there I am hands in every pie running everything and of course no one can do it better than I can," he said.

"But suddenly we're bringing in well experienced people and there's a moment of 'I'm going to hire people better than me' and that's quite scary... but that's what you want at the end of the day.

"You want a whole team that's better than you in all their individual areas."

Mr Staughton said having strong employees and systems of delegation so you can trust they understand the vision for the company, allows you to build the scale of a business.

The full-day seminar is designed to allow businesses to hear from experts as well as hear the growth experience of other regional businesses.

Former managing director of Moira Mac's, Dean Russell, said businesses must change to grow, but the entire organisation should be included during that process.

"People on the factory floor, cleaners, they understood the vision and direction of business," he said.

"We told the whole organisation, we trusted them with information about our business, that was a transformation."

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When asked how to attract the right people to jobs in regional areas, both men said it was a matter of being proactive.

Mr Staughton said in the early days hiring was something they struggled with, but they were able to build momentum and create strong networks locally to attract people from the region who didn't need to relocate.

"We found good people attract good people," he said.

"(We started) to market ourselves a bit more to our staff and to our community."

Mr Russell said looking outside the box and overseas helped them attract the right people.