Seven businesses along the Murray River and beyond are finalists in The Regional Tourism Awards, held annually to acknowledge excellence in the NSW sector.
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Corowa Distilling Co and DC on the Lake at Mulwala are flying the flag for Federation Council, and will be recognised at a gala dinner next Saturday in Dubbo.
Deb O'Callaghan has owned her tourist park for 14 years and has endured extreme weather events.
"We continue to build the business, certainly the challenge is to keep the tourists coming when the conditions aren't perhaps ideal," she said.
"But if you can provide a really good guest experience, and make people feel welcome, they will continue to come back."
Corowa Distilling Co managing director Dean Druce said there was a lot of untapped potential in the region.
"Corowa needs a bit more time on the map - it has so much to offer," he said.
"We've been up to some interesting things and two years ago we were nominated as the best future distillery in the world, with some of the leading distilleries out there.
"We're more than just a distillery ... we make chocolate, our cellar door is here, it's a heritage listed building that's 100 years old and it's a mixture of these things that makes for a perfect storm."
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Federation mayor Patrick Bourke thanked Murray Regional Tourism for their support to businesses in entering the awards.
"This support program provides fully subsidized one on one mentoring to five first time entrants to complete their awards submission," she said.
The other finalists are Albury's Visitor Information Centre, The River Deck and Mantra Hotel, the Great Aussie Holiday Park in Bowna, and the Rich Glen Olive Estate in Yarrawonga.
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