The figure is $15,000 more than last year's final total raised at Birallee Park with the event continuing to rotate between venues in Albury and Wodonga.

Almost $20,000 has been raised with the countdown to the event ramping up on Saturday with launch events at Albury's QEII Square, Wodonga Plaza, Lavington Square and Optus stores on the border.

A teams information event will be held at the Commercial Club on Tuesday night from 7pm with the event less than 100 days away.

More than 50 teams and 200 participants have already registered for the Cancer Council major fundraiser with a feature of this year's event being a challenge to children to dress up as their favourite super hero.

"We want the kids to get dressed up as their favourite caped crusader and see how that goes," Border Relay For Life committee chairman Peter Whitmarsh said.

"Last year we introduced a cardboard box car rally and it went down a treat."

An estimated 16 relay volunteers plus team representatives were involved across the launch sites on Saturday.

Cancer Council NSW communications and events co-ordinator Brianna Carracher was on the border for the launch.

"Everyone is really excited to get out and about and get their fundraising kick-started," she said.

"Hopefully we can make this year's event bigger and better year again.

"The target ($375,000) is very ambitious, but I think we can come close to that.

"The border area is incredibly supportive of Cancer Council and the work we do and Relay For Life is one way we can people involved in such a positive way.

"We're really hoping to hit that figure."

Relay event mascot, Dougal Bear, was also out and about drumming up community support for the October event.

"Once you do get involved it is one of those events you keep coming to," Ms Carracher said.

"It is really special and something completely unique to what you can expect in the community."