For example, Lune Croissanterie's flaky parcels of pastry perfection, Minimalist Sarah Wilson's weekends away in the wild and Lisa Wilkinson's date night with her daughter. Actually, Lisa Wilkinson's date night with anyone or anything. There's nothing not to like about Lisa Wilkinson! Obviously others feel exactly the same way too.

Then there's brilliant social campaigners like everyone's favourite Samuel Johnson for Love Your Sister.

Like. Like. Like.

These posts get a lot of love.

That all boils down to thousands of Instagram likes.

Squillions of likes, perhaps.

I've lost count of the likes!

But Instagram is now running a trial in Australia to hide the number of likes on people's photos and posts as seen on their mobile phones.

You, yourself and you can still see the number of likes on your own post but it won't be immediately on show for the whole world to see.

You can still tally up the likes on other people's posts but if you're like me, number-averse and all, you wouldn't be bothered doing that.

You're out for the count - in more ways than one!

The Instagram trial is taking place right now in six countries worldwide: Australia, Brazil, Ireland, Italy, Japan and New Zealand. Canada has finished its trial recently.

Like it or loathe it, Instagram feels the move is overdue.

There is growing concern about the effect of social media on young people's mental health and self-esteem.

Instagram says the test is wholly and solely influenced by the platform's commitment to wellbeing.

Others say it is trying to shackle the "influencer economy", where people charge businesses money to post about them on their account. Influencers can make up to hundreds of thousands of dollars for a post under such deals, which happen outside Instagram control.

I looked at Instagram with fresh eyes over the weekend.

Everyone's posts had one listed like and others.

It didn't matter if you were Wilkinson, Wilson or Lune Croissanterie, you had one listed like and others.

I have to admit I enjoyed the new level playing field of sorts.

My Instagram post about getting my garden geek on and growing my first kale crop this winter had scored exactly the same number of likes (on the surface) as Wilkinson's selfie with NZ Prime Minister Jacinda Ardern ie. one listed like and others.

The Sydney Morning Herald checked in with entrepreneur Sarah Holloway.

"It is a great way to democratise the landscape, there are some accounts with crazy numbers that are disheartening for other users," she says.

"It's hard to keep everyone engaged and excited with the platform if they feel crap about it all the time."

MORE MATERIAL GIRL:

Far from feel bad about Instagram all the time, I have found it to be one of the more polite social media platforms on which to hang out.

Perhaps it's because I largely follow foodie folk; maybe they're using their best table manners.

Obviously, other people including youth are following wider interest groups than mine including more "influencers".

Once I followed a Brisbane-based swimsuit designer for about five minutes.

I had liked the look of her one-piece togs (for us Victorians!).

She got thousands of likes for parading itty-bitty bikinis as well as more tasteful togs.

When I went back through her Instagram history, I found her likes had exploded in sync with her newly-formed bust size (thanks to a boob job)!

That's not a message I'd want to share with my daughters or anyone else's.

Like it or lump it, in hiding likes, Instagram may be showing us the love.

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