After two months of weighing up the options between the old logo and a new design, Wangaratta Council has made a decision: it wants to use both.
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Councillors will look at the recommendation at Tuesday night's meeting before making their final call.
The council received 265 submissions on its controversial plan for a new logo and change in overall brand strategy during the two-month community consultation process.
Just 22 of those approved of the new logo - a "W" made up of black lines to signify the meeting of the Ovens and King rivers - 215 were against and 16 did not know.
Two petitions against the logo also had 643 signatures in total.
Under the two logo system, Wangaratta's current logo featuring the cormorant - a bird with significance to Aboriginal culture - would be used for official and political purposes.
The new logo, and the advertising campaign designed along with it, would come out for marketing and promotional activities.
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The Victorian government was used an an example of how two logos can be used for different purposes, with the council proposing the cormorant be used like Wangaratta's "coat of arms".
"Branding guidelines will be developed to outline the appropriate and inappropriate use of each logo and compliance will be managed accordingly," the agenda for Tuesday's meeting stated.
"Whilst the majority of the submissions received were against a change in logo, those who were in favour of the overall marketing direction including proposed identity were aligned to the targeted audience for the project."
The huge number of comments and messages on social media platforms will not be considered as official submissions.
Much of the public backlash directed at the council over the past two months has been related to the logo change, but council staff have attempted to explain the logo is part of a wider brand strategy from the council, aimed at attracting more investors, businesses, residents and visitors.
"The current branding and marketing activities lack a coherent message, strong identity and clear sense and communication of purpose, and people struggle to connect with the Rural City of Wangaratta brand and what it means," the agenda stated.
"We believe that a more consistent, professional and innovative approach is required."
When it came to this issue alone, 57 of the submissions were in favour of the brand strategy, 107 were against and 89 did not know.
Tuesday's meeting will be held at the Wangaratta Council chambers from 6.30pm.
